Transparent pricing for premium digital systems.

Once-off build fees with monthly service retainers — aligned to a staged delivery model so you invest in proportion to what the business actually needs right now.

Design Lab SA Pricing Tiers
Clear No Hidden Costs
Staged Pay for What You Need
Yours No Lock-In
Aligned ROI Focused

Three stages. One clear roadmap.

Each tier is a complete, production-ready delivery — not a stepping stone to something you must buy next month.

Foundation (Premium Website)
R12,000 once-off

Base single-page platform from R8,500 once-off.
Monthly retainer from R850/month.

  • Executive-grade web architecture
  • Speed + Core Web Vitals foundations
  • Conversion-led UX and page structure
  • Schema, analytics + tracking setup
  • SEO foundations and local signals
  • 3–6 week delivery timeline
Start with Foundation
Native
R65,000+ once-off

For businesses with proven mobile demand.
Monthly retainer scope-dependent.

  • iOS + Android native builds
  • App Store + Play Store release management
  • QA testing and device validation
  • Roadmap continuation from PWA
  • Native sensor and payment integration
  • Ongoing maintenance plan
Discuss Native

Bolt-on services that sharpen your results.

Added on top of any tier — when the business case justifies the investment.

Dynamic Landing Pages

R4,500 once-off

Setup mapping for 2–3 traffic channels (Google Ads / LinkedIn). Real-time UTM-triggered headline and asset swaps. Single clean URL. 95+ PageSpeed preserved.

  • Real-time UTM headline swaps
  • Unified analytics across variants
Landing Page Architecture

AI Automation System

From R15,000 once-off / scope-based

Lead routing, CRM integration, AI-assisted workflows. Map your bottlenecks — we build the automation layer that removes them.

  • Process mapping and design
  • Lead routing to CRM & WhatsApp
Automation Architecture

Why we build in stages — not all at once.

Most businesses overspend on features they do not need yet. We protect your investment by matching the build to actual business demand.

Stage 01
Foundation first

Build the platform correctly before investing in traffic. A credible, fast website is the prerequisite for SEO or paid ads to compound.

Stage 02
Evolution driven

Add the PWA and automation layer only when your audience returns regularly and your workflows need to scale.

Stage 03
Native on demand

Native apps are expensive. We move clients there only when user volume or monetisation clearly requires it.

What every client gets — regardless of tier.

These are not upsells. They are built into every project because a serious digital system requires them.

Core Web Vitals Tuning

Speed budgets enforced and validated before launch.

Schema + Analytics Setup

Structured data and measurement infrastructure from day one.

Conversion Architecture

Every page has a goal and a clear path to action.

Revision Rounds

Structured feedback cycles so the final product is right.

Monthly Priority Reporting

Clear reporting tied to ranking movement and lead quality.

Handoff Documentation

Full documentation so you are never locked into us.

Common pricing questions.

Do prices include VAT?

All prices shown are exclusive of VAT. VAT will be added to your invoice at the current South African rate of 15% where applicable.

What does the monthly retainer cover?

Hosting management, performance monitoring, content updates, priority support, and monthly reporting. Your platform does not get abandoned.

Can I start with Foundation and upgrade later?

Yes — and this is the recommended path for most clients. Every stage is designed to extend cleanly from the previous one.

Do you offer payment plans?

Yes. We can discuss milestone-based payment structures for larger engagements. Raise this during your strategy call.

Need a tailored scope or a custom quote?

We deliver a staged recommendation during the strategy call — explaining exactly what to fund first for maximum commercial return.