AbecCon
Migrating a legacy WordPress setup to a speed-optimized HTML platform featuring a lightweight bilingual switcher and direct WhatsApp handoff routing.
✕ The Challenge
Construction and plumbing services require trust and immediate localization in Pretoria. AbecCon's original WordPress site was sluggish, struggled to serve Afrikaans-speaking prospects dynamically, and failed to capture plumbing emergencies or backup water system inquiries. They needed a high-credibility, bilingual platform that highlights their 23+ years of experience and preferred JoJo installer status.
They needed a bilingual, mobile-optimized, fast lead capture asset capable of routing immediate requests to estimators, paired with strong credentials and trust badges.
✓ The Solution
We migrated their digital asset to a custom HTML platform optimized for performance and localized conversion. The platform introduces a lightweight clientside language switcher (English/Afrikaans), allowing users to toggle translation instantly without page reloads.
We highlighted their preferred JoJo installer status and PIRB credentials, and integrated a direct WhatsApp handoff chat widget to route emergency plumbing and water backup quote requests directly to their estimators.
Ready to build your digital asset?
Tell us where the friction is. We will come back with a staged recommendation covering credibility, speed, and automation.