SM Electrical
Migrating a sluggish WordPress setup to custom-coded HTML, complete with clientside pricing tools and local monthly SEO optimization for electrical contracting.
✕ The Challenge
Clients requiring electrical repairs, compliance testing, or installation services value transparent estimates and fast responses. SM Electrical's original WordPress site was slow, confusing to navigate, and lacked search engine visibility for local electrical terms.
They needed an instant-loading conversion engine to replace their legacy template and capture local search intent, giving clients immediate estimation values and clear pathways to book services.
✓ The Solution
We rebuilt their web presence using speed-optimized HTML, achieving a 98+ PageSpeed score and ensuring a seamless, mobile-friendly landing experience.
To reduce user friction, we integrated an interactive clientside quote calculator. This tool enables prospects to select services and instantly receive estimates on the fly, immediately routing warm quote submissions straight to their booking team. Coupled with a targeted monthly local SEO strategy, it positions them at the top of organic local searches.
Ready to build your digital asset?
Tell us where the friction is. We will come back with a staged recommendation covering credibility, speed, and automation.