Transforming complex operations into elegant digital systems.
Across websites, automation pipelines, purpose-built apps, and brand identities — every project is engineered to drive measurable growth for service businesses in Pretoria, Gauteng, and beyond.
These are not mockups. Every project below is live, in production, and built on the same performance and conversion discipline we apply to every engagement.
Each project below represents a real business challenge — a site that needed to convert better, a workflow that needed to stop leaking leads, or a brand that needed to look like it belonged in a premium market segment.
Premium custom systems serving clients nationally.
Removing manual friction across operations pipelines.
Speed budgets enforced and maintained post-launch.
Bespoke website delivery.
Performance-first platforms engineered for credibility, conversion, and search visibility across Gauteng and South Africa.
The Skin Essence Co
A sleek, conversion-focused platform for a Gauteng skincare brand — showcasing products with a premium look that matches the quality of the offering, and structured for future e-commerce integration without a rebuild.
- Responsive product imagery and layout optimised for mobile-first browsing.
- Secure hosting on Netlify with 95+ PageSpeed score at launch.
- Future-ready architecture for e-commerce integration when the business case is proven.
- 5-week delivery from discovery to live — on time and on brief.
Hartbeespoort Movers
SEO-optimised site for cross-province moves with realtime availability widget and lead routing to regional teams.
Trux Trans Transport
Transport services website built to establish credibility fast, present services clearly, and drive direct enquiries.
Vision TBT SA
Full manufacture and repair consultancy platform for trailers, tankers, and GRP rigid bodies with accident inquiry routing.
Patgroove Air Conditioning
Professional HVAC services website with service listings, team showcase, national coverage, and 24/7 emergency contact forms.
JHB Builders
High-impact landing experience with interactive service matrix, WhatsApp quoting, and analytics funnels for Gauteng renovations.
Handyman in Pretoria
Conversion-focused services site with suburb landing pages, quote form automations, and proof-driven testimonials for rapid lead capture.
Pivot Rubble Removal
Professional waste removal website for Pretoria with service listings, area coverage, eco-friendly messaging, and quote forms.
AbecCon
Dual-language construction and plumbing site with service landing pages, WhatsApp contact handoff, and project gallery CMS.
Bespoke Biltong App
Dedicated app extending the patented BB Brain Box Biltong Dryness Indicator to mobile — wet through dry profiles without guesswork.
Workflow automation systems.
Automation solutions that streamline operations, route leads, and remove friction from revenue cycles for businesses across Gauteng.
Dignitas Digital
AI-powered business automation platform showcasing six service categories, industry-specific packages, and enterprise-grade solutions across sales, finance, analytics, operations, customer experience, and compliance.
Apex Logistics Hub
Control tower dashboard that unifies fleet tracking, delivery SLAs, and client notifications across Gauteng corridors. Route breach alerts, live driver visibility, and automated client ETA notifications.
MediFlow Clinics
Workflow automation for multi-location clinics covering intake, triage, and post-visit follow-ups. Automated appointment confirmations, triage handoffs, and SMS/email care flows.
FinSight Advisory
Advisory portal automating onboarding, KYC collection, and engagement reporting for premium clients. Guided intake, automated analyst tasking, and client-ready performance reports.
Apps designed to ship fast and solve real problems.
Purpose-built tools that feel premium, perform correctly, and demonstrate the technical range of the Design Lab SA team.
Sentinel AI
Threat monitoring and alert experience designed for clarity, speed, and decision-ready reporting without information overload.
Crispy Air AI
AI recipe generator that turns your ingredients, equipment, dietary needs, and exclusions into a ready-to-cook recipe in seconds.
Pixel Lab SA
Smart image optimisation tool to compress and convert images to WebP, AVIF, PNG, and JPEG for faster load times and better SEO.
Impactful identities that position businesses correctly.
Brand projects that create memorable, premium identities for clients across Gauteng and South Africa.
Creative Studio Branding — ArtVibe Studio
A bold brand identity for a Pretoria creative studio. Logo, colour palette, and full marketing collateral suite — built to match the energy of the work they produce.
Retail Brand Overhaul — ShopTrend
Complete rebranding for a Gauteng retail chain. Modern logo, visual identity guidelines, and storefront signage designed for in-store and digital consistency.
Tech Startup Identity — InnovateTech
Modern brand identity for a Pretoria tech startup. Sleek logo, digital-first branding assets, and UI component styling that scales from pitch deck to product.
Hospitality Brand Design — Luxe Resorts
Luxurious brand identity for a Gauteng hospitality client. Elegant logo, luxury marketing materials, and website branding integration across all touchpoints.
Want to see a comparable engagement to your specific brief?
We share relevant examples during strategy calls — keeping confidentiality and context aligned. Tell us what you are building and we will match you with the closest comparable work.